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The 'Marketing Generic' Tab in 'Products'
The 'Marketing Generic' Tab in 'Products'

A description of the different fields and their definitions in the 'Marketing Generic' Tab on 'Products' pages

Updated over a year ago

If you go to Products and select any of your products on the list, you can access a list of all aspects related to this product.

In Product navigation, you can choose between different aspects of the product to view its related information:

  • Attributes

  • Assets

  • Story

  • Hierarchy

The attributes overview page lets you add, check, or edit values of the current product in the following groups of attributes:

  • All attributes

  • Alcohol

  • Article numbers

  • Descriptions

  • General

  • Ingredients / allergen information

  • Marketing generic

  • Measures & weights

  • Name / contact

  • Other

NOTE: The attribute groups shown on the attributes overview page depend on your data model. You may see a different list of attribute groups here if your data model differs.

All attribute groups let you provide product information in multiple languages. Every attribute has as many language variants as there are languages added in the settings of your workspace.

Marketing generic attribute group

You can use the Marketing generic attribute group to provide different marketing-related information related to the current product and let different data model pick up their corresponding relevant attribute values.

TIP: You can restrict the ability to edit a field by selecting the padlock icon next to it. You can't lock empty fields.

The Marketing generic tab lets you provide marketing-related data about your products in the following fields:

  • Description stores the description of the product. Retailers and consumers can use this field to learn about the product, for example, what category and brand it belongs to, what color it is, and what sizes are available. The field has no character limit, so your organization can decide how long product descriptions should be.

  • Product marketing bullet point 1 lets you add a short marketing text that summarizes the key properties of the product. The Marketing generic attribute group provides three more fields for this purpose in case you need to add multiple marketing texts to one product:

    • Product marketing bullet point 2

    • Product marketing bullet point 3

    • Product marketing bullet point 4

  • SEO keywords lets you provide relevant keywords used to search for the product in search engines and search bars.

  • Short description lets you write down a concise description of the product. This field doesn't have a character limit, but since retailers can use it to quickly represent products on smaller screens or in smaller fields, it is most useful to keep the values in this attribute short and crisp.

  • Title stores the name of the product. Retailers, partners, and consumers can use this name to search for this product.

NOTE: The attributes shown in this tab depend on your data model. You may see a different list of attributes here if your data model differs.

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